It was around this time last year that Sony launched their full HD 1080p W series Bravia LCD televisions that received rave reviews in almost every home theatre magazine: at that time, these were the LCDs that came closest to matching the superior picture quality on their plasma rivals.
Since then both plasma and LCD technologies have advanced tremendously – competition in the HDTV arena has never been stiffer. Over the next few weeks, Sony will fill up some advertising airtime on your television with Play-Doh bunnies rolling around in the streets of Manhattan, New York City to the tune of The Rolling Stones' ageless "She's A Rainbow", promptly proclaiming the arrival of some new Bravia models.
One of them is the Sony KDL40W3000, an update to the outgoing W2000, which promises a higher contrast ratio, 24p support and better processing engine (among others). Let's see how it fares in our tests...
Full Specifications
Physical Measurements
| Screen Size (Diagonal) | 40 inches |
| Aspect Ratio | 16:9 |
| Dimensions Without Stand (in mm) | 992 x 643 x 122 |
| Dimensions With Stand (in mm) | 992 x 688 x 265 |
| Weight Without Stand | 22 kg |
| Weight With Stand | 26 kg |
Display
| Native Resolution | 1920 x 1080 |
| On Screen Contrast Ratio | 1800:1 |
| Dynamic Contrast Ratio | 16000:1 |
| Brightness | 500 cd/m2 |
| Viewing Angle (quoted) | 178° |
| Backlight | WCG-CCFL |
| Pixel Response Time | 8 ms |
Video
| HD Ready | Yes |
| Colour System | PAL/ SECAM/ NTSC 3.58/ 4.43 |
| Teletext | Yes |
| Teletext Memory | 700 pages |
| Special Features | Bravia Engine EX, Live Colour Creation, 24p True Cinema, 10-bit panel |
TV Tuner
| Analogue | PAL/SECAM |
| Digital | DVB-T (Freeview) |
| Stereo Reception | B/G, D/K, I, L, Nicam |
Connection
| HDMI | 3 (2 rear, 1 side) |
| VGA | 1 (HD-15 + audio in; rear) |
| Component | 2 (YPbPr 3 x RCA connectors for video & L-R 2 x RCA connectors for audio; rear) |
| Scart | 2 (21-pin; rear) |
| S-Video | 1 (4-pin; side) |
| Composite (including audio input) | 1 (1 x RCA video & 2 x RCA audio; side) |
| Analogue Audio Output | 1 (L-R 2 x RCA connectors; rear) |
| Digital Audio Output | 1 (Optical; rear) |
| Headphone Output | 1 (3.5mm stereo minijack; side) |
Audio
| Speakers | 2 |
| Power Output | 11W + 11W |
| Sound Effect | S-Force Pro Front Surround |
Power Consumption
| Operation | 240 W |
| Standby | 0.3 W |
Source hdtvtest
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